Logo Guidelines

This page provides our partners, grant recipients, and members of the media with the official assets and information required to credit the United States-Japan Foundation (USJF) accurately in publications, websites, and promotional materials.

About the Foundation

English
The United States-Japan Foundation (USJF) is an independent philanthropic organization dedicated to strengthening bilateral ties and addressing shared challenges. Since its founding in 1980, USJF has supported diverse initiatives through over $100 million in grants in both countries. Today, alongside its grant programs, USJF oversees the US-Japan Leadership Program (USJLP), a network connecting over 500 leaders from both nations.

日本語
米日財団（USJF）は、日米関係の強化と共通課題の解決を目的とする独立した民間助成財団です。1980年の設立以来、両国で1億ドル以上の助成を通じて多様な取り組みを支援してきました。現在は助成プログラムとともに、500名を超える両国のリーダーを結ぶネットワーク「日米リーダーシップ・プログラム（USJLP）」を運営しています。

Logo

To maintain the integrity of our visual identity, we ask that you adhere to the following basic principles when using our brand assets:

• No Alterations: Please do not stretch, crop, or distort the logos.
• Color Integrity: Do not change the colors of the logo or apply filters that obscure the original design.
• Clear Space: Ensure sufficient clear space around the logo to maintain visibility and impact.
• Primary Version: Use the horizontal color version ("Primary") of the logo whenever possible. Other versions should be reserved for cases where the primary logo is not legible.

Color Palette

Our visual identity is defined by a specific color palette. Please use these color codes to ensure consistency across digital and print media.

Primary Color	Secondary Color	Accent Color	Neutral Color
HEX #02334E RGB (2,51,78) CMYK (97,35,0,69)	HEX #00D4F5 RGB (0,212,245) CMYK (100,13,0,4)	HEX #CD302E RGB (205,48,46) CMYK (0,77,78,20)	HEX #FBF8F4 RGB (251,248,244) CMYK (0,1,3,2)

Fonts

For consistency in typography, we utilize the following typefaces:

• Primary Header: DM Serif Text
• Body Text: Roboto